Mastering the Last Mile & Eco-Innovation in Africa with Farayi Ziswa

In a compelling discussion with Leonard Mudachi at @AfriCAN Do! on “Entrepreneurship and Investing in Informal Markets Across Africa,” we explored why informal markets aren’t just a survival economy — they are a strategic growth frontier for investors and businesses alike.

Key highlights include:

• The growth innovations inherent in informal markets.
• The sheer scale and economic significance of informal trade across Africa, supplying essential goods to millions and driving everyday commerce.
• Why recognizing and investing in informal channels is essential for brands and investors targeting sustainable growth and deep local impact.
• Practical lessons on bridging the gap between digital platforms and traditional market networks.